I'm going to tweak a few nipples with this post but also hopefully going to enlighten a few people at the same time.
It is estimated that well over 27 million people in the UK are on a diet, quite a high number hey? The thing that I find the most interesting is that there are more diet pills, diet shakes, diet clubs, and diet plans than ever before yet obesity is rising and rising.
So why do people go to Weight Loss Clubs?
For me a I think it is a few a reasons...
1] Because they get marketed so well - my friend recently made a very good point when he saw an advert on TV regarding a weight loss club he said "Man these guys must be making some serious money if they can afford to advertise at peak time on National TV", and that is so true. These weight loss clubs have the best marketing, advertising and PR team around, they will pay literally MILLIONS to advertise their club. I personally just think that when someone sees an 'everyday women' saying how much weight she has lost on an advert they get emotionally drawn in, well she lost the weight that means I can to. Now that my friends it clever marketing [and acting].
2] Because they do actually work - Yeah that's true, weight loss clubs do work. And the simple fact of why they work is because it is very easy to lose weight in the short term, all you have to do is eat less than you currently are doing and you will likely lose some weight.
If you are currently eating highly calorific food then you go to eating 3 microwavable low calorie meals per day you will be in what's called a 'calorie deficit' meaning for that day you have consumed less calories than what you have burnt meaning you will be losing weight.
3] Because they create a community - You go to a meeting once a week and meet with people like you with the same goals, you are in a Facebook group with people like you , and your friends join too because they have the same goals. So who cares if you are getting results or not? You are with your friends, you are hanging out with people like you and you're having a great time. But you didn't join Fat Fighters to make new friends and have a laugh, you joined because you were concerned about your health and you needed some support off some professionals.
I think that is the main reason, they market their product very well, they actually work [in the short term] and they create a community.
SHORT TERM RESULTS = LONG TERM DISAPPOINTMENT
Personally I think 8 week results suck, we used to post them a lot and brag about how awesome we are but the fact is over 8 weeks you can get results with someone pretty easily.
This is because if someone lives a inactive life, they overeat on calories, don't sleep and are generally fed up then all you have to do is; fix their diet, get them active and the rest falls into place.
They begin to eat less calories, consume whole nutritious foods, you get them stronger/ fitter and naturally body fat will drop off that person pretty damn quickly in the space of 8 weeks. But the question is where are they now? Is the body fat still reducing? Are they getting stronger every week? Do they have a good relationship with food now? Because if you can get to grips with all of the above you will keep fat off and stay stronger in the long run.
Okay so weight loss as I said is easy, if you get someone to burn more calories than they consume they should lose weight. However this is the twist, what weight are you actually losing? Weight is identified as bones, muscle, fat, waste in digestive tract, hair, water and organs, therefore if you lose 5 llbs of weight what are you losing?
Let's delve a little deeper into how much your weight can fluctuate...
[Extract from Ben Singh's blog on MyProtein.com]
✓ Food weighs something…
Food has weight, and when you eat it that weight doesn’t magically go away – it’s stored in your digestive system. Jump on the scales before and after a big meal and you’ll notice that you’ll weigh more. Conversely, go to the toilet and you’ll weigh less. Nothing more needs to be said there right?
✓ Water retention
On the topic of food, both carbs (carbohydrates) and sodium (AKA salt) will hold onto water. For every 1 gram of carbs, your body can retain 3 grams of water. So if you eat some carb-rich foods, you’ll be heavier on the scales but won’t have any more body fat.
✓ Time of the month
For ladies – the menstrual cycle has an affect on your weight too, through changes in water retention. For this reason it’s best that women weigh themselves monthly (at the same time every month), or compare each week of their cycle (e.g. Week 1 vs. Week 5, Week 2 vs. Week 6, etc.)
Booze doesn’t help you lose fat. I’ve seen people posting statuses of joy on Facebook the morning after the night before, immediately concluding that they should just start drinking more often. As incredible as that would be, unfortunately the explanation is again down to water, this time due to alcohol dehydrating us, therefore we’d weigh less.
Another point is this... When you lose weight naturally your metabolic rate [the speed at which you burn calories] is going to reduce because you are likely losing lean tissue, and if your metabolic rate reduces then you should reduce your calories again to match this. But no they don't tell you that do they, so naturally you may lose weight but all you are doing is becoming a smaller version of yourself, a smaller version who has the same amount of body fat if not more. Sorry about that but hope it hits home.
EXTREME & YO-YO DIETING
You have an event coming up, or a holiday or you are just damn fed up of how you look and feel so you want to get in shape right?
So you go to what has been marketed well to you i.e. The Weight Loss Clubs. You go there and you are feeling positive you lose the weight and you are on top of the world. You have changed your diet round in the space of a couple weeks and the weight is dropping off you, AMAZING!! Or is it? You begin to slip a little, you go on a big night-out have a take-away, you slip back into the "oh my diet starts tomorrow" and you put all the weight back on that you originally lost.
You know you need to lose the weight again so you go back to the one thing that helped you lose it in the first place... The Weight Loss Club, this my friend is what we call 'yo-yo dieting'.
I am going to finish with this; Nobody can make you decide how you look after your health it is ultimately up to you. However after reading this you are thinking differently about what you currently do then please contact us so you can begin to work on a REAL nutrition & training plan for you. Not when you get weighed once a week and given a document for a diet which is given to everyone.
Just a bit of food for thought... you pay on average £6 to be weighed per week with no guarantee on if you will progress in your health or not, we charge around £4 per day to LITERALLY guarantee you will progress.
Step 1: Apply below and begin your first step to real health
Don't quite believe us? See how Sue changed her life.